March 3, 2017
Due to it’s success during its first edition, Grupo Pegaso announced the second edition of the Abierto de Tenis Mifel presented by Cinemex that will take place in Los Cabos July 31-August 5.
Jose Antonio Fernandez, the tournament director, shared how Grupo Pegaso worked very hard during four years in order to obtain a second tour ATP franchise which highly succeeded expectations during it’s first edition, despite it took place during the same days as the Olympic Games in Rio de Janeiro the tournament had top 60 ATP contestants.
“The first and biggest inquiry was how many fans would show up? People have this perception that Los Cabos is an expensive destination, the location of the destination itself… but the turnout was marvelous 12,300 spectators! There are tournaments that take years to reach such number!” shared Fernandez
For the tournament’s second edition the challenge is even bigger so the company will launch a strong national circuit tour titled “Vamos a Los Cabos” (let’s go to Los Cabos) that is expecting around 2,500 contestants. The contest winners will receive tickets to Los Cabos so they can enjoy a week of great tennis. The tour will start in Los Cabos and the cities of Los Mochis, Obregon, Tijuana, Guadalajara, Monterrey, Culiacan, Chihuahua and La Paz will follow.
The press conference was joined by Jose Antonio Fernandez, Patricia Ortega (General Manager of Cinemex), Rodrigo Esponda (Tourism director Los Cabos), Genaro Ruiz (Baja California Sur’s Secretary of tourism), Daniel Becker (Grupo Financiero Mifel Director), and Spanish player Feliciano Lopez finalist of Los Cabos’ first edition.
Rodrigo Esponda spoke about how Los Cabos is a city that likes to promote sporting events and hosting the Abierto de los Cabos complemented the city’s repertoire. Having an event of this sort adds to the tourist activities offer.
Last year’s finalist, Feliciano Lopez shared his experience as being “brutal”. The Spaniard believes Grupo Pegaso organizes great tournaments in spectacular locations, “thanks to the tournament I discovered Los Cabos (…) Hopefully this year I’ll be able to win the title”.
Daily-pass ticket prices start at 390 Mexican pesos are available.