Genie Bouchard, time to retake tennis

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What is it that attracts such a prestigious site as Sports Illustrated to feature as the main character of an edition of the magazine the number 116 in the WTA world ranking?

She is beautiful and brazen. Born in Quebec 25 years ago. With 18 years of age, she won Wimbledon by defeating Elina Svitolina, she became the first Canadian to win a Grand Slam in singles (female junior). Two years later she would lose the seniors final against Petra Kvitová.

She never goes unnoticed. Above all, in social media. Like last year where a provocative publication went viral, she was posing next to a sculpture of the torso of a man with the quote: “457 days without sex”.

Then she clarified that it was a joke: “It’s a meme, relax.” But that did not matter to her more than 1.5M followers around the world, that generated countless comments.

In 2014 she had her best year on the circuit: semi-finals of Australian Open and Roland Garros and, finals of Wimbledon. She took the 5th spot of the WTA rankings.

Now she is provoking from covers of magazines, social media and her life as model. She was out of the top 100 for almost a year, although in the last one she managed to play more than ten tournaments of the circuit (her best outcome was semifinals in Gstaad).

Holding only one title (Nürnberg) achieved, too, five years ago.

In the US Open 2015, a slip in the showers caused a fall with concussion that continues in the courts after having denounced the organization. This episode gave her another media ‘boom’ with exponential results.

Another impact was when “Genie” had an appointment with a fan who made a bet during the Super Bowl in 2017 between the New England Patriots and the Atlanta Falcons. She was one of the millions of people around the world watching the event. When Atlanta crushed his rival, a follower proposed a curious bet: “Would you have a date with me if the Patriots win?” She accepted. Finally, New England ended up winning the Super Bowl, so she had to keep her promise.

Her weak performance on a tennis court cost her the sponsors, such as Colgate, Aviva (insurance) and Usana (nutrition). Nike no longer designs exclusive models and gives her merchandise related only to her results.

After hiring coaches and advisors like Jimmy Connors, Thomas Hogstedt and Nick Saviano required, in 2016, the services of Gil Reyes, the physical trainer who stayed with André Agassi throughout his professional life.

But, only last year, she tried four successive coaches.

His last virtual “madness” was celebrating last Christmas with a family mannequin challenge, directed by Beatrice, her twin sister.

It’s about Eugenie Bouchard. And she will participate in Abierto Mexicano de Tenis Telcel presented by HSBC. Will Acapulco be the place where Genie will shine once again under the spothlights of the tennis elite?


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